We really wanted to choose a music video that evoked self-discovery and awareness. That was well captured in the music video for "July," so we chose to use it as the song. We wanted to give this video a specific component in terms of human emotions as we were filming it, and that component was "learning the art of letting go." Therefore, as our model packs up her belongings and departs at the end of the video we took, it serves as a metaphorical demonstration that she has accepted her fate and is prepared to let go and go on.