Not all music videos are made equal, and guess what? It isn’t a bad thing. There are different types of music videos that work best for different artists and different types of music. So what are they? Not to be confused with genre (which would basically be the same as film genres) this is the rundown of the different types of videos and where I’d say they’re placed best.
1. Performance music videos
A music video that focuses on performance may have dancing, lip-syncing, and band members performing on various instruments. In certain instances, it can even be a recording of them performing live. Performance music videos are easier to film than other types of music videos, making them ideal for bands looking to make a low-budget video. Prior to the rise of various styles of music videos, it served as the de facto norm. As a result, most old music videos focus on performances.
2. Narrative music videos
A music video with a narrative focus is one in which the artist or artists are attempting to tell a tale. Essentially, it is a short movie based on music. Music videos with a storyline often have a beginning, middle, and end. Additionally, the videos typically do not feature musical performances or lip-syncing. The words are used by the band to develop a story that relates to the subject of the music. Depending on the kind of narrative music video, there may be deviations. Music videos typically employ one of three narrative strategies: illustration, amplification, or disjuncture. A music video where the story is only focused on the song is produced by the director if they employ illustration. The lyrics will typically be directly referenced in the video. When making the music video with amplification, the filmmaker will draw on their inherent creative abilities. Here, the lyrics and music video are still tightly related. Complementary situations that link to the themes and deepen the song's meaning are possible—they don't have to be in the lyrics. Disjuncture occurs when the story separates from the song's message. In this case, the video's director decides to convey a fresh meaning or topic. It is primarily a narrative video, so the first time you watch it might not make much sense.
3. Concept music videos
Concept music videos lack a narrative and frequently have nothing to do with the lyrics. The artist's vision is typically the foundation of the concept music video. It may be viewed as a means for them to broaden the scope of their musical imagination. The performance or narrative in a concept music video usually keeps the listener from becoming completely lost. The videos often have no structure, despite the possibility of a brief plot.
4. Lyrical music videos
Videos with lyrics are exactly what they sound like. Music videos that display song lyrics on-screen as the song plays. Even though they were frequently published by a third-party source without the proper authorization, these videos were incredibly popular in the early days of YouTube. Windows Movie Maker films with a blue background and the lyrics displayed on the screen were the first form of lyric videos. However, the industry gradually embraced it and began creating official lyric videos with complementary typefaces and colours. They have evolved from a contemporary karaoke-style video to something more imaginative and unique.
The font used in lyric music videos often reflects the song's theme or genre, as well as the background and font colours, in addition to the lyrics. In some circumstances, the words can be animated to enhance the musical meaning. Outside of that, the lyric video typically features a lot of motion, so it's not just text that is displayed in a static manner.
Take Shot Me Down by David Guetta as an example. The lyrics are shown in a text bubble and the animation is animated like a comic book. Along with a narrative animation story, the lyrics are animated.
5. Animated music videos
An animated music video can be anything from simple 2D graphics to stop motion or CGI. Animation-based music videos frequently follow the same structure as other types of music videos. The animated video clip may be considered a hybrid in several ways.
The cartoon persona of the energetic band Gorillaz penetrates every facet of its branding. Another favourite of fans is the Gorillaz music video for 19-2000, in which the band can be seen traveling through the desert in a car. Gorillaz released an online browser game in addition to the music video, allowing players to navigate much like in the video while the song played in the background. It shows yet another way to create a unique music video using a variety of platforms.
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